Home staging strategically appeals to potential buyers' emotions, helps them envision themselves in the space, and invokes a sense of "home." It’s about showcasing the property's potential to greatly influence buyers' emotions and increase the likelihood of a successful sale.

The ultimate goal of home staging is to facilitate a swift sale and achieve the best possible price. However, it's important to strike a balance between showcasing the home's best features and making the staging too obvious, which can detract from the genuine appeal of the home. Ideally, the influence of staging should be subtle and seamless.

Great home staging highlights key features of a home, such as its architecture, character or stunning view. By drawing attention to these features, potential buyers will be more likely to remember the home and envision themselves living there. Orchestrated displays, such as unusually placed rugs covering damage, or an ostentatious setting reflecting the designer's personal tastes, may leave a potential buyer remembering a negative aspect.

One of the most important aspects of home staging is maximizing the space in a home. This means removing clutter and introducing bespoke furniture that perfectly suits the space and target buyer. This helps create a flow that makes the home feel spacious and inviting.

The hallmark of effective staging is a blend of subtlety and inspiration. This means choosing a colour scheme and style that flows throughout the home, creating a sense of unity and harmony.