What is good Home Staging?

Home staging strategically appeals to potential buyers' emotions, helps them envision themselves in the space, and invokes a sense of "home." It’s about showcasing the property's potential to greatly influence buyers' emotions and increase the likelihood of a successful sale.

The ultimate goal of home staging is to facilitate a swift sale and achieve the best possible price. However, it's important to strike a balance between showcasing the home's best features and making the staging too obvious, which can detract from the genuine appeal of the home. Ideally, the influence of staging should be subtle and seamless.

Great home staging highlights key features of a home, such as its architecture, character or stunning view. By drawing attention to these features, potential buyers will be more likely to remember the home and envision themselves living there. Orchestrated displays, such as unusually placed rugs covering damage, or an ostentatious setting reflecting the designer's personal tastes, may leave a potential buyer remembering a negative aspect.

One of the most important aspects of home staging is maximizing the space in a home. This means removing clutter and introducing bespoke furniture that perfectly suits the space and target buyer. This helps create a flow that makes the home feel spacious and inviting.

The hallmark of effective staging is a blend of subtlety and inspiration. This means choosing a colour scheme and style that flows throughout the home, creating a sense of unity and harmony.

Country lodge lounge with stone fire place

Talk to us

Speak to an interior designer today
  • Thank you for the absolutely amazing job - the place looks fabulous. In fact, it's so good that we've sold already! Many thanks!
  • From the moment I made my initial enquiry through to the day the furniture was removed the staff at The Look were a pleasure to deal with. Kate was very approachable and listened to my ideas, translated them perfectly and added her special touch, I couldn’t have been happier.
    Melanie, Takapuna
  • I have to admit I was initially skeptical about home staging, but the results are just superb and worth every penny. Congratulations again on a great job.
    Richard, Titirangi
  • I would just like to say thanks so much for such a fabulous job you have done on staging our house. You have completely transformed it and I can't believe it could look so fantastic. This has by far been the best money I have spent on the house and it makes the house look like a million dollar property.Thanks again and I will look forward to using you next time.